What I Do
๐ง ย Creative Strategy
๐ย Qualitative Research
๐คย Data Analysis
๐ย Cultural Insight
๐ย Trend Forecasting
๐ญย Luxury Brand Storytelling
๐จย Graphic Design & Video Editing
๐๏ธย World Building & Visual Systems
โจย Experiential & Spatial Design
Core Skills
Strategy + Creative Hybrid: Rare blend of research and data-driven thinking with elevated, embodied experience in creative fields. Translating ideas + research into compelling narratives and high-impact visual deliverables.
Data Analysis & Cultural Insight: Uncovering emotional truth and finding meaning, context, tension, and opportunity through human-centered research, data analysis, and insight.
World-Building & Visual Systems: Strong visual communicator known for crafting elevated and emotionally resonant design ecosystems across multiple platforms.ย
Creative Direction & Execution: Experienced in multi-channel production, fast turnarounds, and big-picture execution in physical, digital, and experiential touchpoints. Comfortable working directly with stakeholders and across multiple in-agency departments.
Multidisciplinary Background: Experience in advertising & data analysis with 15+ years experience in fine arts, design, production, post-production, construction, and therapeutic wellness. Equally strong working independently and within collaborative, creatively-driven teams.ย
Experiential & Spatial Design: Shaping spaces, atmospheres, and immersive sensory experiences that are designed to be felt first.
Somatic & Sensory Intelligence: Expert in the art of nervous system regulation and sensory design with advanced training in emotional intelligence, somatic awareness, and behavioral patterning. 10+ years hands-on experience as a licensed massage therapist, yoga & meditation instructor, and trauma-informed Somatic Therapist.ย
Technical Fluency
Adobe Creative Suite: graphic design, logo & brand systems, illustration, photography + video editing
Recollective: online participant research, writing & planning research studies / interface design / running studies from start-to-finish for strategic analysis & insights
Excel / Sheets: spreadsheet modeling, data organization & management, formatting, tracking, complex formulas & calculations, pivot tables, creating charts & generating reports
Powerpoint / Slides: deck design, custom themes & templates, visual storytelling, data visualization, client presentation
Expert in Somatic Intelligence
As a licensed massage therapist and Somatic Therapist with over a decade of hands-on experience, Iโve developed an acute ability to observe and interpret patterns in human behavior. My work requires tracking subtle physiological shifts, reading nonverbal cues, and recognizing how stress, safety, and emotional history shape a personโs responses in real time.
My knowledge in this field comes from direct, embodied practice and human engagement, resulting in a sort of intuitive knowing that isn't always easily explained. It informs my work as an artist and strategist, allowing me to uncover emotional truths, cultural tensions, and behavioral drivers that traditional research methods can overlook. As a data analyst, this translates into more nuanced interpretation by identifying not just what is happening, but why. By connecting qualitative and quantitative signals to human psychology and emotional context, I help transform research and data into insights and narratives that resonate, helping shape how people relate to brands, stories, and products.
Fun Facts
๐พย I have a Shepherd-Collie-Heeler mix named DiDi and 2 magical cats: Coconut Shrimp & Chib Chib
๐ชฉย Amateur DJ with a deep love for 80's New Wave
๐ผย Collector of VHS tapes, digital clock radios, and vintage blazers
๐ผ๏ธย Art History enthusiast
๐บย Top comfort shows: Frasier, Golden Girls, Columbo, Mad Men, Star Trek
๐ชย Sci-fi & Fantasyย
๐ดย Beach !
๐ฌ--lindsay.r.riley@gmail.com ย ย ย ย ๐--Linkedin
